![]() Going over the apps that are ranked for the main brand term of games released by Rovio, we can compare their popularity over time. We can do this across different countries, but for this example we'll pick 'United States'. Using the 'Google Play Keywords' feature on SimilarWeb, we'll find out which apps are ranked for the term - 'Angry birds'. One of the nice feature of the SimilarWeb Pro platform is that you can compare the performance of multiple games on the same graph. So in this sponsored version of the Charticle, we've decide to delve into how taking its key franchise free-to-play has worked out for Rovio. Of course, following Angry Birds Go!, Rovio has released a bunch of F2P games, with Angry Birds Stellar, Angry Birds Epic and most recently Angry Birds Transformers covering different genres and audience types. It's been top 10 top grossing in 104 countries for iPhone and 128 countries for iPad indeed Rovio has just announced that across iOS and Android, the game has received 107 million downloads. It's been almost a year since Rovio released its first from-scratch free-to-play game, the Exient-developed Angry Birds Go!.Īnd despite some early misgiving about the gameplay - it's a downhill kart racer, not a pure kart racer - the game seems to have performed well. ![]()
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